Salvation Army uses ‘The Dress’ for domestic violence campaign

Global News

TORONTO – Social media was abuzz with talk about “The Dress” once again Friday, but instead of debating the colour of the now infamous frock, users were celebrating a powerful campaign starring the dress.

The South African branch of the Salvation Army tweeted an image early Friday showing a model covered in bruises in a gold and white version of the dress.

“Why is it so hard to see black and blue,” reads the tag line. “The only illusion is if you think it was her choice.”

The domestic violence campaign is based off of the image of a black and blue dress that became a viral sensation thanks to an optical illusion that caused some to see the dress as white and gold.

READ MORE: Here’s why no one can agree on the colour of the dress

Now, the Salvation Army’s take on the dress is going viral…

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